Because why not?

HIF - Hydration Support & Intensive Detox Cleansing Conditioners*

15 November 2016

HIF is a brand that comes under the Deciem umbrella, the name stands for Hair is Fabric and the basic idea of the range is that hair really is like fabric and should be cleansed in a way that maintains its natural health. It's like dry cleaning for your hair.

HIF shampoos are an all in one product (no conditioner needed), they use fractionated cleansing particles that cling to and rinse away dirt without damaging the natural hair structure. Each product in the range has a cleansing and conditioning coefficient which basically lets you know the level of cleansing and conditioning it offers.

I received Hydration Support and Intensive Detox, both of which give me completely different results but are both suitable for my hair type.


First up I want to discuss how they work, you apply it to wet hair, lather and leave on for three minutes before rinsing, no need for conditioner (but more on that later) and after towel drying you style as usual. If your hair is really dirty (product build up/been out on a windy and dusty day/super oily) you won't get a good lather with your first wash.

I'm going to start with HIF Hydration Support, this uses a low-molecular Hyaluronic Acid to cleanse the hair and scalp, increasing hydration to promote healthy hair growth at the scalp. I definitely feel that this helps to hydrate the scalp with continued use but when it comes to how my hair feels after cleansing it's not kicking goals for me.


After washing and blowdrying with a paddle brush my hair felt very textured and it wasn't particularly easy to run my fingers through my hair, it didn't have the softness and smoothness that I typically get from hydrating products. It feels like there is a coating of something thick and kind of dirty on my hair, like I've been out on a windy day in a dusty area. Using a conditioner after shampooing helps a little but not enough to make the product usable for me. It also smells like Palmolive Gold soap which I can't stand.

I have this thing about my hair. If I can't run my fingers through it and it doesn't swish in a breeze, I'm not happy. What's the point in spending hours of maintenance time on my hair each week if it doesn't look and feel glorious? If my hair is fabric I want it to be the highest quality silk you can possibly find. Hydration Support does not support my need for high quality silk.



The HIF Intensive Detox gave me much different results. This one contains desert date bio-complex which is high in iron, helping with hair loss and giving the scalp a super deep clean. It smells minty and has a serious cooling effect which I adore.


When I dry my hair after using this I have much better results. Initially it feels a little rough but a little hair oil helps to smooth it out, I can run a brush through it without crying and once it's dry it'll swish all over the place until it's wash day.


I honestly don't think these products are going to be for everyone, having found one that works for me I will say that I'm enjoying it but it's not mind blowing, I use it on days that I need a deep clean but I'm not reaching for it every wash. There are 15 products in the range for all hair types and colours. Prices range from $40 - $70AUD for 180ml  but they also have 5 of their core cleansers in 1 litre bottles which start at $75AUD so if you can find one you love there are savings to be had.

To find out more about HIF you can visit their website here.

Have you tried anything from the HIF range? If so let me know in the comments!

Links provided are for shopping examples only, I have personally purchased from some (not all) of these online stores but I highly recommend researching before buying. Items marked * were sent to me for trial and consideration, all other products were purchased by myself and I am in no way affiliated with any of the companies mentioned unless otherwise stated. All opinions are my own and based on my personal experience. Integrity Always..

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