Because why not?

Maybelline - The Nudes Palette

23 November 2015
So it would appear that this post went live while it was still in the editing phase and I didn't even realise for days. DAYS.

Well I guess it was bound to happen at some stage wasn't it. So if you read it the first time you probably don't need to read it again, my opinion hasn't changed, there is a little extra ranting in this post, swatches are included and it doesn't end abruptly but instead winds down to a final conclusion.
"There aren't enough drugstore palettes on the market". I've said this, many times. To be fair there are actually quite a few drug store palettes on the market but they are all the same, boring neutral or smokey eye palettes that all lack in pigmentation and are so run-of-the-mill and overdone that it just makes my brain hurt.

Look Ma! I can make a shit palette too!

Why do companies do this? Why recreate something but do it badly, or recreate something that has already been duped a million times? Jeeze, get with it.



When I saw the new Maybelline The Nudes Palette I was excited, I couldn't wait for it to arrive in Australia, I thought it would be the first baby step towards a world of large drugstore palette selection, but alas, I feel this is just another reproduction of the same old crap we have seen over and over and over and over and.. you get the picture?


What we have here is a 12 pan palette that features 6 mattes and 6 shimmer/satin/pearl finish shadows and a whole lot of shameful fail.

I'm not going to sugar coat any of this. I can picture a small team of people at Maybelline getting together to talk about new product ideas and some numpty piping up "hey why don't we create a nude palette, everyone else is doing it" and then the rest of the numpty team agreeing that this was a great idea.

Yo, Maybelline, there is your problem right there! Everyone else is doing it, everyone else has done it and many brands have done it so well that the standards are high, if you can't meet those standards don't bother, this isn't a primary school swimming comp where we praise children for doing their best even if they did come last, you're a big grown up company who could be creating amazing things and I expect so much more.


On the back of the palette you'll find these ridiculous diagrams on how to use the colours together. I have problems with this. First of all the pictures of the eyes are so teeny tiny that you need a monocle to even see what the hell they are suggesting, secondly it's in black and white so they aren't exactly getting the point across of what the combination should look like. The shades are numbered in groups in an attempt to be a helpful in working out what colours to use for each look and create the appearance of diversity in the palette but all it does is make the palette look confusing. The damn thing can hold 12 shadow pans, it already has the potential to be diverse and with all the confusing bunching of colours they've made eyeshadow application look like a chemistry lesson. Finally, these diagrams are on the back of the palette so to even put them to use you have to constantly flip the palette over while you're using it.

People don't want this, no one wants a brands crappy eye look suggestions, we buy palettes so we can play with them, use our imaginations and dip our feet in to the world of art, our faces are a canvas we can play with everyday, we don't need guidelines and if for any reason we do, there is always YouTube.


The palette also comes with this piece of crap. I'm not saying any more about this bin filler.

Moving on the stuff you're really here for though. Swatches.


I'm not going to go in to detail about the swatches, I simply don't care enough to waste the 20 minutes typing it all out but what I will say is many of these swatch better than they translate on the eyelid, they just don't have the dynamic colour you would find in good quality eyeshadows.


I also think if you're going to have run-of-the-mill quality shadows in a palette then the colours have to actually be very different from each other, in other words, you have to get at least something right for it to be considered worth buying but many of these colours are very similar so no matter how you mix the colours up you're always going to end up with a fairly same/same look.

Maybelline could have been on to a winner here, create a $25 palette that has beautiful colours, pigmentation and texture and then promote the shit out of it as the best drugstore palette on the market, they could have set a benchmark for brilliance and followed their success with a whole bunch of other palettes like The Mattes, The Brights (which is apparently a thing now!), The Shimmers, The Warms, The Cools, the list can go on and on. Instead they created this rubbish.

I'm not going to tell you where to buy this. You don't want it. You're welcome.

If you've tried Maybelline's The Nudes Palette let me know your thoughts in the comments!


Links provided are for shopping examples only, I have personally purchased from some (not all) of these online stores but I highly recommend researching before buying. Items marked * were sent to me for trial and consideration, all other products were purchased by myself and I am in no way affiliated with any of the companies mentioned unless otherwise stated. All opinions are my own and based on my personal experience. Integrity Always..

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