Because why not?

Tony Moly - 7 Days Tattoo Eyebrow.

5 November 2014
I received this item in Memebox Special #43 K-Style and the idea intrigued me enough to do a full review.


The idea is that the formula penetrates the stratum corneum (top layer of skin) and tints the skin for 7 days, eliminating the need to maintain your brows every single morning.


Straight off the bat I was confident that this product wouldn't really do what it says because it recommends a top up after 3-4 days when it starts to fade, so already it's a 3-4 day temporary brow tattoo.


It's recommended to apply approximately 2 hours before bed, on clean skin that is free of oils, creams and makeup, the application is supposed to be quite heavy to ensure a good tint, so after washing my face and doing my night routine I used a little witch hazel to clean my brows thoroughly and applied the product carefully, I took my time to ensure the shape was right and they were even, while I suspected the results would be subtle if anything I was also quite scared.

I am not a fan of the 'drawn on' brow, I'm of the belief that if your brows obviously look like they have makeup on them it's too much, brows should frame the face. When we think of a beautiful painting we don't stare at the frame and say "Oh look at that picture frame, the painting inside it really compliments it", the frame is a secondary thought, we admire the picture and as a finishing aspect we might notice the frame or we might not, without a frame the picture would look weird and unfinished but if the frame is obnoxiously in your face that would also be weird. This is how brows should be treated, they are a complimentary feature not the star of the show.

Here are shots I took over the course of the trialing period:

Brows as they are normally, no makeup.
Just after application, oh lordy, lordy.
Day 1, after washing face. Ugh. Orange.
Day 2, more face washes.
Day 3, even more face washes and we are back to normal!
While the product does work as you can see from the pictures it's very subtle and a little on the orange side if you ask me, using the product this way still gives a slight 'coloured in' brow but it looks like I used an orange based shadow, also I apologise for the crappy photos and lighting but I did most of this with my iPhone to make it easier.


The super fine tip offers major precision application and the soft pigment allows you to draw in single hairs where they are needed, so you get a full and healthy looking brow that looks super natural, while this effect can be achieved with powders, gels and pencils I find those types of products give a more 'block-y' effect, the faux hairs never actually look like hairs because angled brow brushes and pencils just aren't precise enough (or thin enough), so basically it just looks like you coloured them in.


The pigment on this product looks very washed out and usually products with low pigment are basically considered shit but in this case it's a good thing, the 'water colour' finish of the formula offers a realistic look to the 'hairs', it gives dimension which you really need for a natural looking brow.

While I don't really like using the product as directed I do like to apply it as I usually would a brow product; after applying my eye makeup and with this method I fucking love this product. I'm able to lightly fill in the start of my brows so they don't look so 'faded' and I can also draw in single or multiple hairs where they are a little sparse

It still looks like a brow instead of a small dead animal!
This product only comes in two colours which is a bit disappointing for us but since the product is aimed at a typically dark haired market it's not surprising, what does surprise me is the colour of the product after it has been washed off the day after, it's way too orange and I wouldn't think suitable for oriental users so I'm not sure why they didn't fix the pigment.

Pros:
  • Super fine tip makes precision application a breeze.
  • Colour isn't so intense that the faux hairs look drawn on.
  • Results are natural and subtle when used as a normal brow product.
  • When used as directed it does give a filled in look for up to 3 days.


Cons:
  • When used as directed the colour is a little too orange.
  • Not really a 7 day brow product.


Conclusion: I love this brow pen. I think it's pretty crappy using it the way it's supposed to be used because of the colour it produces but the idea is great. When I use this in my usual routine by replacing my old brow product with this I love the result, I end up with nice brows that aren't bossing around the rest of my face.

What is your favourite brow product?

Links provided are for shopping examples only, I have personally purchased from some (not all) of these online stores but I highly recommend researching before buying. Items marked * were sent to me for trial and consideration, all other products were purchased by myself and I am in no way affiliated with any of the companies mentioned unless otherwise stated. All opinions are my own and based on my personal experience. Integrity Always..

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4 comments on "Tony Moly - 7 Days Tattoo Eyebrow."
  1. Agree with your brow theory, that they are a compliment not a star feature.
    Interesting concept but anything longwearing always scares me because what if it goes wrong???
    Agree that it looks a bit orange and preferred the look when you applied it with your normal makeup rather than as a 'longwear'.
    Thanks for the feedback on an interesting product.

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    1. I was so terrified that I would be stuck with horrible brows for a week, but it turned out to only be a few days and I was able to neutralise the orange with other brow products thankfully!

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  2. Hmmm, this sounds like something I'd love to try, it sounds like an easy, effective brow product. Maybe not how it's marketed to be, but sounds great anyway :)

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    Replies
    1. I'll be keeping an eye out for similar products that are readily available on the Australian market because I'm loving this one, I'm not sold on the tattoo bit but the application method for standard use is great!

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